Digital Marketing Case Study
EMOTIV realizes huge ROI
on Google Shopping Ads
EMOTIV, manufacturers of Brainwear® for brain research and development applications, needed to expand their reach to increase sales and grow awareness of the innovative ways their products could be used for higher education, workplace wellness, and consumer insights. Firebrand developed a multi-pronged approach to boost product awareness and sales using Google Shopping Ads in combination with Display and Search to achieve impressive ROI.
33.33% increase in transactions across all Google Ads campaigns (combination of Google Shopping, Search, & Display)
228% growth in revenue from all Google Ads campaigns
54% decrease in CPC across all Google Ads campaigns
719% ROI from all Google Ads campaigns w/ 447% ROI for Google Shopping campaigns
Configured a future-proofed advertising and martech stack - including Google Merchant Center integration with WooCommerce - data-driven optimizations
Designed and implemented various display ads to generate demand that was later harvested through comprehensive Google Shopping and Search campaigns
Maximized Google shopping Ads bidding through Single Product Ad Groups (SPAGs) and Query-Level Bidding Structure
Conducted A/B testing on ad variations and landing pages for conversion rate optimization
In their words
“With Firebrand, we took the leap into digital advertising and were able to see huge growth in qualified web traffic, sales, and ROI from Google Shopping and Display ads. The Firebrand team is creative, data-driven, passionate, and easy to work with.” – Tan Le, CEO – EMOTIV
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