New brand, major awareness: How Firebrand drove Engine’s business media debut

Engine is a fast-growing Denver-based platform for booking business travel including hotels, flights and car rentals. Far from the Silicon Valley spotlight, Engine quietly racked up success after success and achieved a $2.1B valuation with its Series C. Firebrand came on board to help Engine make its first splash in the national business media. It crafted a narrative that tied Engine’s impressive financials to its CEO’s business philosophy and bootstrapped beginnings. Firebrand secured an exclusive feature with Fortune that highlighted Engine’s financial discipline and set the stage for its upcoming rebrand and product launch. Follow-on coverage included 35 articles in tech, VC, travel and national business publications.