Public Relations Case Study

Baracoda Secures over 30 pieces of Tier-1 Coverage

Baracoda is a daily healthtech leader that infuses connected tech into everyday routines, leveraging AI, data analysis, machine learning, app development, gamification and more. Announcing its latest innovation, BHeart, at CES, gave it the chance to secure top-tier coverage. Firebrand helped Baracoda secure over 30 pieces of tier-1 coverage including Associated Press, CNET, Fox News, Reuters, Wall Street Journal.

Image shows Wired feature on Baracoda at CES
Reuters video featuring Baracoda at CES

Key Results


Multiple pieces of tier-one coverage in CNET


Detailed articles in Cheddar, Techradar, Spy, ZDNet


Inclusion in CES roundup articles in Fox News, Popular Science, Techradar and Wired


Recipient of Techradar’s Best of CES 2023 award



Messaging - focused on ease of use of product and health metrics it tracks


Booth visits - coordinated visits at Unveiled for reporters to test out product


Embargo - worked with reporters on timing

In their words

“Launching a new product at CES is a great way to simultaneously secure top-tier coverage and foster relationships with new reporters. With the magnitude of a show like CES, there’s a lot of moving parts – embargo outreach, scheduling booth visits, finalizing assets. Firebrand was instrumental in making CES 2023 one of our most successful to date.”  – Nadia Biryukova, Marketing & Communication Lead at Baracoda Group



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