Content Marketing & PPC Case Study
Fast-Tracking Awareness and Lead Gen at Scale
Amount’s account origination platform helps financial institutions drive more revenue by streamlining and expanding their digital lending and deposit offerings. In a crowded fintech market, Amount needed stronger brand awareness and lead generation — so Firebrand’s Multiplier Marketing experts created repeatable, scalable, full-funnel organic and paid strategies that showcase Amount’s expertise and best differentiators.
Key Results
Created 8 ungated thought leadership assets, 5 lead generation magnets, and 2 sales enablement assets
Gated content assets were the first touch for 120+ leads in just two quarters
1.5% of leads created via gated content assets requested a demo within 78 days — a rapid pace in an industry with an average sales cycle of 10-24 months
63,000+ emails sent in the first 12 months, with a 31% YoY increase in open rate, 255% YoY increase in click-through rate, and 20% YoY increase in click-to-open rate
Generated nearly 1,100 subscribers in the first three months after launching a LinkedIn version of the monthly newsletter
Re-engaged cold leads with a targeted email campaign that averaged a 30% open rate
Approach
To rapidly build and amplify a full funnel of content assets, we created a series of lead generation magnets and thought leadership assets, then used paid search and paid social to expand exposure to highly-targeted audiences and target account lists.
To make lead generation campaigns more efficient and scalable, we created a repeatable framework that expands on each lead generation magnet with derivative content assets and email campaigns, paid search and social amplification, and organic social promotion.
To accelerate leads’ journey down the funnel, we developed post-download email nurtures for all gated assets, post-attendee email nurtures for live and virtual events, and re-launched the monthly newsletter.
To increase website engagement, our developers expanded the blog into a full Resources section that includes blog posts, ebooks, insights guides, case studies, research reports, and webinars — and can be filtered by content type and/or sector (SMB vs. Consumer).
In their words
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