Digital Marketing Case Study
Outset Boosts AI Visibility and Traffic Using
FAQs for SEO and GEO on Use Case Pages
Red-hot AI startup Outset, which provides AI-moderated research tools for user and market research teams, needed to jumpstart its AI visibility and authority across top generative search platforms. After rolling out SEO improvements and new SEO/GEO content creation for key topics like “market research” and “user research,” Firebrand identified a prime opportunity to capture more impressions with searchers that were further down the research and purchase journey. By researching, crafting, and launching FAQ for SEO and GEO for their Use Case pages that connected concepts (user interviews) to specific product and brand capabilities, Outset significantly increased its AI visibility and traffic for these higher intent prompts.
Key Results
Notable increase in mentions for key topics covered in FAQs for unbranded prompts
Captured 20% of all possible citations compared to competitors in top AI search platforms from prompts about these key topics
650% increase in website sessions from top AI search platforms over 4 month period
Approach
Conducted full SEO and GEO audit of Outset and competitor domains to understand gaps in content and organic reach strategy.
Crafted several sets of FAQs for SEO and GEO visibility, combining product-led and customer feedback with keyword research.
Used structured data markup (Schema) to help search engines and LLMs to more easily understand the intent and nuance of the content in the FAQs.
Provided robust reporting to Outset to prove the value of the FAQ SEO strategy for both traditional search engines and LLMs, leading to further rollout of FAQs on new types of pages.
Want to increase your AI visibility using GEO strategy?