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3 Reasons to Pitch Data-Driven Stories

May 31, 2023

Storytelling is a large part of public relations. Without a story to tell, there is no PR. Everyone has a story to tell in today's news cycle, but here’s the biggest question: is it newsworthy? Reporters are inundated with pitches. In fact, data finds there are 6.2...

What I Read in a Day: A PR Professional’s Guide to Self-Education

May 16, 2023

The “What I Eat in a Day” trend made the pop culture rounds for years, and it’s even more popular now with the rise of TikTok nutrition influencers. As a child of the ’90s, I always found the articles (now videos) fascinating — a little peek into celebrity culture and...

Firebrand Labs Report: 12 Ways Generative AI Tools Can Help Public Relations Professionals

May 10, 2023

Public relations professionals have always been on the front lines of content creation, especially in a world where the news cycle is faster than ever. Going faster is in our DNA, and there’s a new fast lane thanks to the introduction of generative AI tools like...

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