News and Views from the Firebrands.
You’ve got Memo
The Google Memo – an anti-diversity paper has created a crisis which even threatens the position of its CEO. But why has this issue hit such a nerve?
Advice to Public Relations Job Seekers
Like many good PR agencies, we’re hiring. The upshot is we’ve had hundreds of applications. Trouble is most of those applications are irrelevant – a plague that doesn’t work with journalists and won’t work in job hunting.
TechCrunch Sessions: Justice
A review of highlights from the TechCrunch Sessions: Justice panel event in San Francisco June 6, 2017.
WordPress template broken – now what?
Website template is broken. Go straight to Wordpress Hell. Do not collect $200.
Frame secures $16m to run any software in a browser
Today Frame announces its $16m Series A lead by Bain Capital Ventures, Microsoft Ventures and In-Q-Tel. We’ve all seen the wave of SaaS software move applications to the cloud. But the fact is there are many other apps which will never be SaaS-based.
Congrats to MapD in raising $25m led by NEA
We're delighted to see the news out today that GPU-powered data analytics company, MapD has closed...
Who is your target client?
The first priority when starting a new firm is to build up the roster, hire the core team,...
A farewell to job titles
As we grow Firebrand, we’re sharing decisions in starting up an agency. One early debate is about job titles – namely what they should be, which levels and who gets what. Instead, we opted to kill job titles entirely. Here’s why.
HARO under fire for unverified sources
HARO links reporters with sources for articles they are writing. Widely used by PR firms and mainstream media, cases have surfaced where the system has been abused and sources quoted without checking. But why is this happening, and what can be done to stop it?
Twitter launches 360 livestream capability
We talk to PRWEEK about Twitter’s latest 360 livestream feature and what it means for brands.
Happy Holidays from Firebrand Communications!
We hope you find the time over the holidays to recharge and celebrate with friends and family! Thanks for all your support this year!
Four ways a PR agency can suddenly shut down
A PR agency is a simple business commercially. Which is why the news of a sudden agency shutdown is a surprise. But what causes agencies to collapse and how can we avoid it?
Five more lessons from starting a PR agency
So here we are in month three of starting a PR agency. Time to share some more lessons with you.
Five press tips for startups after the election
Since the election, the media cycle has been working overtime. Team Firebrand has been analyzing the Valley and national media coverage closely. Below are five suggestions for startup teams wondering about post-election press strategy.
Most people don’t think like you
We don’t all think the same – so why do we believe most people share our opinions? And why are we surprised when they don’t? Welcome to the world of biases.
Social impact startups on the rise
While tech firms can get a bad rap for the behavior of a few ‘tech bros’, there are many startups doing amazing work with government agencies. Let’s take a look at a few.
Hiring our first team member
Firebrand has made its first hire. Here we take a look at the character and mindset you need for the first team members.
Five lessons from starting a new PR firm
1. Jump and people will catch you I get asked which clients I took from my former agency, and the...