AI’s Role in Content Creation with Keith O’Brien

Should we be utilizing AI in our content creation? While AI tools like ChatGPT can generate a blog post in seconds, many marketers and writers are questioning if the quality is worth the effort of editing. On this episode of FiredUp!, we explore the real-world implications of using AI for writing with former journalist and content strategist Keith O’Brien to unpack where AI excels, where it falls short, and the philosophical questions that come up along the way. This week, episode 106of the FiredUp! podcast is about AI’s role in content creation!

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In this episode of the FiredUp! podcast, Keith O’Brien shares his feelings and observations about using AI for writing and content creation and actionable steps you can take right now to experiment with AI in an ethical way.

Keith O’Brien is the Founder and Lead Consultant at Total Emphasis, a digital strategy and consulting organization providing primarily B2B content strategy, training, ghostwriting, and social media expertise to startups and established organizations in the finance, enterprise technology, IT, HR, and business consulting space. He also runs several newsletters: 141miles.com, a publication about the Jersey Shore, and The Diffraction, a music publication.

Keith, Morgan, and Nicole discuss:

AI’s lack of quality and nuance when creating content.
The pros and cons of utilizing AI for research.
the role of human creativity in content creation and the unique value that human writers bring to the process.

Think about your own content creation process. Where can you use AI to boost productivity without sacrificing quality or your own expertise? Share this episode with a colleague and subscribe to FiredUp! for more insights into the world of marketing and technology.

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