Storytelling is important – it captures attention and drives action. Humans are hardwired to focus on stories, not facts. When we hear or watch a story, it triggers increased blood flow to multiple areas of our brains. Our brains recognize the narrative and...
Simon Weatherby, CEO of TechnoCorp cracks his knuckles with staccato pops. The big data analytics company he runs can handle real-time processing for some of the most demanding applications – ecommerce, telecom, finservs, you name it. But no-one cares, sales are...
After twenty years, I am leaving my PR agency, LEWIS. That’s a long time to work with one firm, especially in an industry where average tenure is about three years. So I thought I’d take this chance to talk about two things – the importance of tenure, and what’s...
