Five press tips for startups after the election

Five press tips for startups after the election

1. Stay the course Major changes will take time to be felt. Campaign promises on regulatory practices, legislative changes, as well as new budgets and restrictions won’t come into effect short-term. The new administration’s transition team has missed...
Five lessons from starting a new PR firm

Five lessons from starting a new PR firm

1. Jump and people will catch you I get asked which clients I took from my former agency, and the answer is – none. Non-solicits aside, it’s not the legacy I wanted after building the firm for 20 years. Plus ten points for moral rectitude, minus several hundred...
A new challenge

A new challenge

After twenty years, I am leaving my PR agency, LEWIS. That’s a long time to work with one firm, especially in an industry where average tenure is about three years. So I thought I’d take this chance to talk about two things – the importance of tenure, and what’s...