Ebooks Archives - Page 2 of 3 - Firebrand — Brand Awareness Agency for B2B AI Companies.

The Great GEO Debate: Is this just SEO or is it More?

May 20, 2026

There is a real argument happening across LinkedIn, Reddit, and inside marketing teams right now about whether Generative Engine Optimization is a distinct discipline or just SEO with a new name. The practitioners who say GEO is mostly rebranded SEO are not wrong:...

Awareness Wins: Why Brand Is the #1 Growth Lever for AI Companies

May 13, 2026

Your demand gen problem is an awareness problem. If you're running an AI company and your pipeline is sluggish, the instinct is to throw more resources at the bottom of the funnel. More SDRs. More ads. Another gated whitepaper. The data points to a different problem,...

Offline Conversion Tracking Integration for Google Ads – A Tool, Not a Strategy

May 6, 2026

If you're running Google Ads for a B2B company chances are your Google Ads rep has been proselytizing the virtues of Offline Conversion Tracking, likely paired with a switch toward value-based bidding (eg Max Conversion Value or tROAS). It's one of Google's favorite...

Reimagining Small Business Lending: How to Turn Challenges into Opportunities

The Beginner’s Guide to AI Loan Approval

Better Financial Efficiency Starts With Data and Analytics

From idea to user-tested prototype in 3 weeks

Accelerate Outcomes with the New Product Development Process

The Great GEO Debate: Is this just SEO or is it More?

Awareness Wins: Why Brand Is the #1 Growth Lever for AI Companies

Offline Conversion Tracking Integration for Google Ads – A Tool, Not a Strategy