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How to Harness the Power and Money of a Crowd Through Crowdfunding

How to Harness the Power and Money of a Crowd Through Crowdfunding

by Nicole Pytel | Jun 1, 2023

Generating a Whole New World? What the Generative AI Era Really Means for Designers, Brands, and Creativity

Generating a Whole New World? What the Generative AI Era Really Means for Designers, Brands, and Creativity

by Nicole Pytel | May 17, 2023

Building resilience and well-being: keys to avoiding the worst of a looming shortage of health care workers

Building resilience and well-being: keys to avoiding the worst of a looming shortage of health care workers

by Nicole Pytel | Apr 5, 2023

The (not so) hidden bias of corporate expense policies

The (not so) hidden bias of corporate expense policies

by Nicole Pytel | Apr 5, 2023

Business travel won’t be more sustainable post-COVID unless companies take action

Business travel won’t be more sustainable post-COVID unless companies take action

by Nicole Pytel | Apr 5, 2023

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Firebrand is the brand awareness agency for AI companies. We make AI firms visible, discoverable and memorable to prospects, investors, talent and partners.

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Firebrand loves Reddit (if you can’t tell)! In the past, we have covered Reddit Ads for B2B, from why the platform works so well for niche technical audiences to how it fits into a broader B2B strategy alongside GEO and organic. This post builds on those concepts....

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Google Ads Performance Max campaigns launched back in 2021 as an ecommerce-first format billed as a replacement for Google’s Smart Shopping Campaigns. The algorithm that powers Performance Max is effective, but it has an important limitation: it needs a high volume of...

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As a designer at a marketing agency, I wear a lot of hats. Strategy, production, web, video, social, brand. It all lands on my desk. What AI has given me isn't a replacement for any of that. It's a roster of specialists I can call on depending on the job. Some do...

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