Projects Archive - Page 7 of 21 - Firebrand — Brand Awareness Agency for B2B AI Companies.

Awareness Wins: Why Brand Is the #1 Growth Lever for AI Companies

May 13, 2026

Your demand gen problem is an awareness problem. If you're running an AI company and your pipeline is sluggish, the instinct is to throw more resources at the bottom of the funnel. More SDRs. More ads. Another gated whitepaper. The data points to a different problem,...

Offline Conversion Tracking Integration for Google Ads – A Tool, Not a Strategy

May 6, 2026

If you're running Google Ads for a B2B company chances are your Google Ads rep has been proselytizing the virtues of Offline Conversion Tracking, likely paired with a switch toward value-based bidding (eg Max Conversion Value or tROAS). It's one of Google's favorite...

Scrunch Is the AI Citation Tool Your PR, Content, and GEO Strategy Has Been Missing

Apr 29, 2026

At some point soon, if it hasn't happened already, an exec or board member is going to ask: how are we doing in AI search? It's a reasonable question with a surprisingly hard answer, unless you have the right tool. The rise of AI search has quietly handed PR a new...

The Beginner’s Guide to AI Loan Approval

Protect manufacturers from modern cyber threats

Pulling back the curtain on innovation theater

2024 Pantone Spotlight Artist Yiying Lu Bridges Cultures with Creativity and Pantone Connect

How trains, time zones, and trucks paved the way for modern disruption

Awareness Wins: Why Brand Is the #1 Growth Lever for AI Companies

Offline Conversion Tracking Integration for Google Ads – A Tool, Not a Strategy

Scrunch Is the AI Citation Tool Your PR, Content, and GEO Strategy Has Been Missing