Projects Archive - Page 16 of 21 - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups

The Purr-suit of Relevance: What Brands Need to Understand About Newsjacking

May 21, 2025

It can be chic to crash a party. As you might imagine, being a lion who roams the streets of San Francisco means I know a thing or two about showing up where I’m unexpected. You arrive, people look at you like, “how did he get in?” and you get to carry on, surrounded...

LinkedIn B2B Lead Generation Best Practices: A Quick Guide to Success

May 14, 2025

Updated on 01/26/2026 LinkedIn is one of the most uniquely positioned platforms for B2B marketers when it comes to lead generation, combining scale, professional context, and targeting precision in a way no other ad platform does. As a network, LinkedIn has surpassed...

Make it make sense! Why your message isn’t landing, and how to fix it

Apr 29, 2025

Way back when the ‘web’ was still a novelty, I had a go-to principle for usability debates when developers, clients, or bosses wanted to do the wrong thing: “Don’t make me think” Coined by usability consultant Steve Krug in his bestselling book of...

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The Purr-suit of Relevance: What Brands Need to Understand About Newsjacking

Make it make sense! Why your message isn’t landing, and how to fix it