Projects Archive - Page 16 of 21 - Firebrand — Brand Awareness Agency for B2B AI Companies.

AI Press Release Optimization: GEO Strategy Best Practices

Jul 30, 2025

Updated on 01/13/2026Every few years, someone proclaims that the press release is dead (and then goes on to argue that it isn’t actually dead, it’s just evolving…) Well, it’s that time again folks. This time around, we’re looking at how press releases are changing in...

What to Ask (and Not Ask) Your Potential PR Agency If You’re Looking to Unlock Better Media Coverage

Jul 16, 2025

TLDR: Avoid asking "Can you get us in WSJ?" as it signals disconnect about what secures top-tier coverage and biases selection toward agencies making hollow promises over strategic counsel Ask questions like "What coverage have you secured for similar clients?" and...

Email Marketing in the AI Era: Make Your Messages Stand Out

Jul 9, 2025

Updated on 01/15/2026 Email marketing may be one of the oldest tactics in the digital playbook, but it’s still among the most powerful in B2B. Revenue generated from email is projected to hit $13.69 billion by the end of 2025, so it’s no surprise that 59% of B2B...

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AI Press Release Optimization: GEO Strategy Best Practices

What to Ask (and Not Ask) Your Potential PR Agency If You’re Looking to Unlock Better Media Coverage

Email Marketing in the AI Era: Make Your Messages Stand Out