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Sam Whitmore is the founder and editor of Sam Whitmore’s Media Survey, providing tech media analysis and consulting to tech PR pros and media buyers.
Whitmore is a frequent public speaker and often is interviewed regarding tech media and tech PR trends. Whitmore spent 14 years at Ziff-Davis Publishing, and 12 years at PC Week as a reporter, editor, columnist, and editor-in-chief. He later served as a company vice president in business development and served as an on-camera reporter for Ziff-Davis Television (ZDTV) before leaving to launch Sam Whitmore’s Media Survey in April 1998.
Sam, Morgan, and Chris discuss:
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- Patterns in the PR industry that often repeat themselves over the years.
- The biggest things PR professionals don’t understand about the reporters they’re trying to reach.
- Publications that brands and PR should be paying more attention to.
- Common questions PR agencies are seeking answers to in consulting.
- Thought leadership’s role in PR and media.
- The ongoing importance of storytelling in media and marketing.
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