B2B Generative Engine Optimization Services

Generative search is changing how people research, compare, and make B2B purchasing decisions. This organic search channel now sits alongside traditional SEO representing a major shift in online behavior and brand research. There’s a race to build visibility and authority in generative engines like ChatGPT, Perplexity, and Gemini. 

Firebrand’s B2B generative engine optimization services provide the approach and techniques your brand needs to win in AI Search. We combine years of proven B2B SEO success with forward-thinking generative engine optimization strategies and reporting, putting your brand in a prime position to be seen, cited, and trusted by both AI engines and the buyers who increasingly rely on them as part of the buying process.

How to Boost Brand Visibility in AI Search

While SEO and GEO (Generative Engine Optimization) share many of the same foundations — such as keyword relevance, content quality, and authority — there are important differences that require a distinct approach. In GEO, content isn’t just evaluated by traditional ranking algorithms but also by how well it can be trusted, understood, summarized, and cited by large language models (LLMs). 

Consumption of this content differs too. Users often rely on AI-generated answers to get a quick understanding — often without a click — meaning influence and brand growth come from the generated answer itself. That’s why an effective GEO strategy focuses heavily on a thoroughly researched information architecture, a nuanced content creation approach, and specific technical optimizations designed to build authority and contextual relevance for AI systems.