B2B SEO Services
Climb the ranks and capture attention with expert SEO services designed specifically for B2B tech companies
Command the Search Results. Win the Minds of B2B Tech Buyers.
AI search tools are on the rise, but Google search is still the go-to platform for B2B tech buyers actively seeking solutions. That’s why holistic SEO continues to dominate as the highest ROI digital marketing channel. It’s a compounding investment with no media spend, built to meet buyers when and where it matters most.
At Firebrand, we help B2B tech companies win that crucial war of attention and trust. With our B2B SEO services, clients consistently outrank competitors using a proven mix of trusted tactics: on-page SEO, authoritative content creation, technical site optimization, and advanced performance reporting. The result? More visibility, more qualified traffic, and ultimately, closed deals with high ROI. As an added bonus, our SEO approach also lays the foundation for success in Generative Engine Optimization (GEO).
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average ROI from SEO efforts reported by B2B SaaS companies
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lower cost for SEO services with ~3X as many leads compared to traditional marketing methods
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growth in Google searches in 2024, totalling 373X more searches than ChatGPT
SEO Consulting Services Crafted for B2B Tech Companies
Don’t let the excitement around AI tools and shifting search behaviors diminish your faith in SEO. It’s more important than ever — especially for B2B tech brands. Buyers who are actively in-market for tech solutions turn to Google, so what does that mean for your website?
- Core web pages must be optimized not just for visibility, but for conversion.
- Consistent SEO content creation that educates your audience will help you rank across the full spectrum of high-intent and informational keywords (and AI Search).
- The best SEO services aren’t a one-time task — they’re an ongoing investment in visibility, trust, and growth.
The core principles of SEO — Experience, Expertise, Authoritativeness, and Trust (E-E-A-T) — remain the foundation of ranking well. But to truly dominate the SERPs, especially in competitive B2B tech verticals, you need more than just a few well-optimized pages. You need a steady cadence of high-quality, educational content that supports your sales-oriented pages. As a strategic SEO services agency, we provide expert execution and advanced reporting to show you exactly how SEO drives ROI quarter after quarter.
B2B SEO Services for Tech Brands
We ensure your brand shows up in the organic searches that matter most by providing affordable SEO services for B2B companies that encompass all areas of modern SEO.
Strategy
Map out a comprehensive SEO strategy for your B2B buyer personas
Analytics
Configure and customize critical tracking, analysis, and SEO tools
Research
Pinpoint informational and commercial keywords, creating an information architecture
Content Creation
Generate traditional search algorithm-friendly SEO content
Technical SEO
Optimize the performance of your site and be rewarded with higher keyword rankings
On-Page Optimization
Optimize existing pages to increase the quality and conversion rate of visits
Reporting
Analyze & modify tactics based on keyword themes that bring the most growth
Contact us to learn how SEO copywriting services and holistic SEO can surface your brand ahead of the competition
FAQs
How does Firebrand approach SEO for B2B tech brands?
Firebrand takes a strategic, full-funnel approach that blends technical SEO with SEO content creation. We optimize core pages for commercial intent, build topic clusters to boost authority, and align every keyword to a business goal. We also combine our efforts with content marketing, PR, and demand gen initiatives to drive the biggest impact.
What kinds of SEO services does Firebrand offer?
We offer end-to-end B2B SEO services for tech brands, including keyword strategy, on-page optimization, technical optimization, content clusters, schema markup, internal linking, glossary builds, and ongoing reporting.
What makes B2B SEO different from B2C SEO?
B2B SEO focuses on longer sales cycles, complex buyer journeys, and niche keywords. It’s less about impulse clicks and more about attracting and converting high-intent decision-makers — with today’s B2B buying committees, that means optimizing across multiple personas and stages.
How does SEO fit into Firebrand’s Multiplier Marketing model?
SEO is a core pillar of Multiplier Marketing, Firebrand’s integrated approach that combines PR, Content Marketing, and digital channels to amplify results. Our SEO work helps turn awareness into traffic and traffic into leads.
What results can I expect from Firebrand’s SEO programs?
B2B tech clients have seen exponential growth in rankings, domain authority, organic traffic, and inbound leads from Firebrand’s SEO programs:
- We drove a 3,700% increase in position-one keyword rankings and a 954% boost in organic search impressions using content clusters for Avi Networks.
- Our SEO glossary strategy led to a 442% increase in domain URL impressions and 490% more organic clicks, including 443% growth in keywords ranking in position #1, for Heavy.ai.
- We improved ranking for critical commercial keywords and drove a 71% increase in search impressions within just a few months for AppOmni.
These results reflect our focus on technical excellence, content authority, and alignment with revenue goals, not just vanity metrics.
How does Firebrand select target keywords for B2B companies?
We don’t just chase volume — we prioritize keywords with clear business intent, technical alignment, and buyer-stage relevance. Our strategy balances critical keywords, long-tail queries, and competitive gap opportunities.
Does Firebrand create content as part of its SEO services?
Yes. We create high-performing SEO content that’s optimized for search engines, answer engines and humans, including landing pages, content anchors, glossaries, cluster pages, and resource hubs designed to attract, rank, and convert. We also work with our Content Marketing team to ensure thought leadership content is optimized for SEO.
How do you measure the success of an SEO program?
We measure SEO success by increases in keyword rankings, organic traffic, search visibility, and, most importantly, key events that contribute to pipeline. Our reporting also includes content performance and technical health.
How long does it take to see SEO results?
Most B2B SEO programs start showing traction within 2-3 months. Firebrand focuses on high-impact wins early, like technical fixes and optimization of priority website pages, while building long-term authority through additional SEO content creation.
What budget should I expect for Firebrand’s B2B SEO services?
Firebrand operates on a monthly retainer basis. Our programs are tailored to your growth stage, goals, and tech stack, and the exact amount depends on the scope, scale, and complexity.
RESOURCES
SEO Audit Services
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SEO Case Study
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