B2B SEO Services

Firebrand provides end-to-end B2B SEO services designed specifically for B2B tech companies, using proven tactics that grow visibility in traditional search engines like Google, Bing, and DuckDuckGo. This is where  potential customers are actively discovering brands and researching solutions. We take a holistic white hat SEO approach exclusively. That means no grey or black hat tactics that could risk getting your domain restricted from search results. Our methodology focuses on sustainable, algorithm-friendly strategies that build long-term authority and trust.

Our comprehensive SEO services include deep keyword research and information architecture development to align your content with buyer intent across the full funnel. We optimize existing pages to improve both search rankings and conversion rates, while also creating net-new SEO content through strategic content clusters that establish your brand as a topical authority. Our technical SEO work ensures your site performs optimally in the eyes of search engines, addressing everything from site speed and mobile optimization to schema markup and internal linking structures. Finally, we provide robust SEO reporting that goes beyond vanity metrics to show you exactly how SEO efforts contribute to pipeline and revenue.

In short, AI enhances our efficiency, but human expertise drives our results.

At Firebrand, we use AI strategically as a productivity tool, not as a replacement for human expertise. AI assists us primarily with competitor and keyword research, working alongside trusted paid tools like SEMrush to help us gather and process large datasets more efficiently. However, the strategy, execution, and analysis are driven entirely by our senior-level SEO experts. These professionals invest significant time understanding the nuances of each client’s products, solutions, and buyer personas. This deep, human-led discovery process ensures our SEO strategies are rooted in years of best practices while being completely customized to each client’s unique business goals and market position. This level of strategic thinking and industry expertise results in keyword rankings and content that AI could never fully replicate on its own.

We also leverage AI for organizing data and helping identify patterns within complex datasets, which accelerates our analysis. But critically, all reporting is done by a human – specifically, the same SEO expert managing your account. This ensures every insight is contextualized with a deep understanding of your business, your campaigns, and your goals, delivering analysis that’s both accurate and actionable rather than generic or surface-level.

B2B SEO focuses on longer sales cycles, complex buyer journeys, and niche keywords. It’s less about impulse clicks and more about attracting and converting high-intent decision-makers — with today’s B2B buying committees, that means optimizing across multiple personas and stages.

SEO is a core pillar of Multiplier Marketing, Firebrand’s integrated approach that combines PR, Content Marketing, and digital channels to amplify results. Our SEO work helps turn awareness into traffic and traffic into leads.

B2B tech clients have seen exponential growth in rankings, domain authority, organic traffic, and inbound leads from Firebrand’s SEO programs:

• We drove a 3,700% increase in position-one keyword rankings and a 954% boost in organic search impressions using content clusters for Avi Networks.

• Our SEO glossary strategy led to a 442% increase in domain URL impressions and 490% more organic clicks, including 443% growth in keywords ranking in position #1, for Heavy.ai.

• We improved ranking for critical commercial keywords and drove a 71% increase in search impressions within just a few months for AppOmni.

These results reflect our focus on technical excellence, content authority, and alignment with revenue goals, not just vanity metrics.

We don’t just chase volume — we prioritize keywords with clear business intent, technical alignment, and buyer-stage relevance. Our strategy balances critical keywords, long-tail queries, and competitive gap opportunities.

Yes. We create high-performing SEO content that’s optimized for search engines, answer engines and humans, including landing pages, content anchors, glossaries, cluster pages, and resource hubs designed to attract, rank, and convert. We also work with our Content Marketing team to ensure thought leadership content is optimized for SEO.

Firebrand delivers SEO reporting through custom dashboards that pull data directly from Google Search Console and Bing, then visualize it in an easy-to-understand format that makes insights immediately actionable. These dashboards are designed specifically for B2B tech companies, cutting through the noise to highlight what matters most for your business. Our reporting cadence includes monthly snapshots with expert SEO analysis from your dedicated, senior account manager, quarterly comprehensive reports that dive deeper into trends and performance, yearly recaps that showcase your SEO growth trajectory, and ad hoc analysis whenever you need additional insights or context around specific campaigns or market shifts.

We analyze SEO performance across multiple levels to give you the complete picture: domain-level metrics to track overall site authority and health, page-level performance to identify your strongest and weakest content, keyword-level data to understand ranking movements, critical keyword tracking for your highest-priority commercial terms, content theme analysis to see which topic clusters are driving the most impact, and conversion metrics that connect SEO efforts directly to business outcomes like form fills, demo requests, and pipeline contribution.

Most B2B SEO programs start showing traction within 2-3 months. Firebrand focuses on high-impact wins early, like technical fixes and optimization of priority website pages, while building long-term authority through additional SEO content creation.

Firebrand operates on a monthly retainer basis. Our programs are tailored to your growth stage, goals, and tech stack, and the exact amount depends on the scope, scale, and complexity.