Content Marketing & PPC Case Study
Unprecedented Engagement from Multiplier Marketing
Launch by NTT DATA helps large enterprises deliver bold digital experiences at transformative scale, which necessitates a campaign strategy that’s just as bold. With a dozen areas of expertise and a library of nearly five dozen customer success stories, Launch by NTT DATA needed a way to showcase it all without overwhelming the market. Firebrand used its Multiplier Marketing expertise to create a repeatable, scalable, full-funnel organic and paid media campaign strategy that puts Launch by NTT DATA’s skills and successes at the forefront.
In the first six months:
1,200+ paid and organic leads
Drove 75% of all website traffic
2.8x higher email open rates and 6.4x higher click rates than previous benchmarks
Created 30+ content assets throughout the funnel, including blog posts, emails, case studies, one pagers, and more
Approach
To optimize time and resources, we developed an alternating series of Pillar and Burst campaigns — with the Pillars focused on Launch by NTT DATA’s core offerings and the Bursts focused on specific market needs or priorities, such as public sector accessibility and a push into mobility.
To generate and convert the highest-quality leads, our full-funnel strategy combined gated content with paid search, social, and display promotion, email nurture campaigns, derivative content assets throughout the funnel, and sales enablement.
To ensure end-to-end impact, we started each campaign by creating sales battlecards and distinct messaging for prospects, target accounts, and client upsells.
To increase brand awareness, we created a multi-faceted public relations program featuring news announcements, bylines in trade press and podcast appearances.
In their words
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