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Content Marketing & PPC Case Study

Unprecedented Engagement from Multiplier Marketing

Launch by NTT DATA helps large enterprises deliver bold digital experiences at transformative scale, which necessitates a campaign strategy that’s just as bold. With a dozen areas of expertise and a library of nearly five dozen customer success stories, Launch by NTT DATA needed a way to showcase it all without overwhelming the market. Firebrand used its Multiplier Marketing expertise to create a repeatable, scalable, full-funnel organic and paid media campaign strategy that puts Launch by NTT DATA’s skills and successes at the forefront. 

In the first six months:

Z

1,200+ paid and organic leads

Z

Drove 75% of all website traffic

Z

2.8x higher email open rates and 6.4x higher click rates than previous benchmarks

Z

Created 30+ content assets throughout the funnel, including blog posts, emails, case studies, one pagers, and more

Approach

E

To optimize time and resources, we developed an alternating series of Pillar and Burst campaigns — with the Pillars focused on Launch by NTT DATA’s core offerings and the Bursts focused on specific market needs or priorities, such as public sector accessibility and a push into mobility.

E

To generate and convert the highest-quality leads, our full-funnel strategy combined gated content with paid search, social, and display promotion, email nurture campaigns, derivative content assets throughout the funnel, and sales enablement.

E

To ensure end-to-end impact, we started each campaign by creating sales battlecards and distinct messaging for prospects, target accounts, and client upsells.

E

To increase brand awareness, we created a multi-faceted public relations program featuring news announcements, bylines in trade press and podcast appearances.

Paid Media ad example<br />
Linkedin PPC
Innovation 1 pager example
Innovation 1 pager example
Paid Media ad example Linkedin PPC

In their words

“I’m a big fan of this team. They do excellent work from content, to campaigns, to earned media. Solid, solid team at Firebrand.”

– Clinton Bonner, VP of Marketing, Launch by NTT DATA

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