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Why Boomers Might Want To Take A Page From Millennials’ Investing Book

Why Boomers Might Want To Take A Page From Millennials’ Investing Book

by Nicole Pytel | Aug 11, 2023

The Pantone Playbook: Getting The Most out of Design School

The Pantone Playbook: Getting The Most out of Design School

by Nicole Pytel | Aug 11, 2023

Go Back to School With a Splash of Color

Go Back to School With a Splash of Color

by Nicole Pytel | Aug 11, 2023

“We’ve Got a Thing for Green:” Redefining kate spade new york’s visual identity

“We’ve Got a Thing for Green:” Redefining kate spade new york’s visual identity

by Nicole Pytel | Aug 4, 2023

Pantone Back to School Gift Guide

Pantone Back to School Gift Guide

by Nicole Pytel | Aug 2, 2023

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How to Remove Toxic Backlinks

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Not all backlinks are your friends… some are downright toxic. Backlinks are like the friends who vouch for you at a party. They can boost your credibility and help you get noticed. But here’s the catch: not every friend is a good one. Toxic backlinks are the shady...

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Updated on 01/13/2026Google AI Overviews (AIOs) are now becoming more widely deployed and understood as a key pillar in AI search. First introduced in the rollout of Search Generative Experience (SGE), AIOs were initially tested out in primary search results in March...

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Every year, I write a post celebrating the anniversary of our PR and growth marketing agency Firebrand. It’s an opportunity to mark a milestone, review the past 12 months, thank clients and the team. I might call out a few highlights, like our new GEO service or the...

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