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7 questions to determine if your idea is worth pursuing

7 questions to determine if your idea is worth pursuing

by Nicole Pytel | May 3, 2024

CFOs: lowering your cyber insurance premiums depends on phishing-resistant MFA

CFOs: lowering your cyber insurance premiums depends on phishing-resistant MFA

by Nicole Pytel | May 3, 2024

How a Mature Employee Listening Strategy Drives Whole-Business Impact

How a Mature Employee Listening Strategy Drives Whole-Business Impact

by Nicole Pytel | May 3, 2024

Reimagining Small Business Lending: How to Turn Challenges into Opportunities

Reimagining Small Business Lending: How to Turn Challenges into Opportunities

by Nicole Pytel | Mar 7, 2024

A Financial Fracture: Emburse’s New Research Reveals a Critical Need for Spend Control Reform

A Financial Fracture: Emburse’s New Research Reveals a Critical Need for Spend Control Reform

by Nicole Pytel | Mar 7, 2024

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Latest posts

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The increased use of AI-based search is rapidly impacting how people discover and learn about brands online. Traditional SEO remains a foundational strategy for online discoverability, but search behavior is experiencing a rapid shift with users increasingly turning...

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If I had a functioning crystal ball, I'd probably be on a beach somewhere instead of writing about search marketing predictions. But since fortune-telling isn't a marketable skill (yet), let's talk about what we can actually see coming down the pipeline for GEO and...

Tech Marketing Predictions for 2026

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It’s Predictions Season! Over the past few years, we’ve had a pretty good track record, and sparked some of our most popular podcast episodes. And spoiler alert, we got 85% of them right for 2025. Not bad. Let’s dive in for some tech marketing predictions for 2026: PR...

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