Projects Archive - Page 6 of 21 - Firebrand — Brand Awareness Agency for B2B AI Companies.

Offline Conversion Tracking Integration for Google Ads – A Tool, Not a Strategy

May 6, 2026

If you're running Google Ads for a B2B company chances are your Google Ads rep has been proselytizing the virtues of Offline Conversion Tracking, likely paired with a switch toward value-based bidding (eg Max Conversion Value or tROAS). It's one of Google's favorite...

Scrunch Is the AI Citation Tool Your PR, Content, and GEO Strategy Has Been Missing

Apr 29, 2026

At some point soon, if it hasn't happened already, an exec or board member is going to ask: how are we doing in AI search? It's a reasonable question with a surprisingly hard answer, unless you have the right tool. The rise of AI search has quietly handed PR a new...

From Software to Services: How AI Agents Are Changing the Language of Tech PR

Apr 22, 2026

Language usually evolves slowly. But in the past few months, the language we use to describe and market technology has shifted so rapidly that it’s more revolution than evolution. And, as with most things these days, it’s all because of AI. I’m not just referring to...

7 questions to determine if your idea is worth pursuing

CFOs: lowering your cyber insurance premiums depends on phishing-resistant MFA

How a Mature Employee Listening Strategy Drives Whole-Business Impact

Reimagining Small Business Lending: How to Turn Challenges into Opportunities

A Financial Fracture: Emburse’s New Research Reveals a Critical Need for Spend Control Reform

Offline Conversion Tracking Integration for Google Ads – A Tool, Not a Strategy

Scrunch Is the AI Citation Tool Your PR, Content, and GEO Strategy Has Been Missing

From Software to Services: How AI Agents Are Changing the Language of Tech PR