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What is Color of the Year?

What is Color of the Year?

by Nicole Pytel | Mar 24, 2023

What is Viva Magenta?

What is Viva Magenta?

by Nicole Pytel | Mar 24, 2023

It’s Time to Rethink the Corporate Credit Card for a New Generation of Employees

It’s Time to Rethink the Corporate Credit Card for a New Generation of Employees

by Nicole Pytel | Mar 24, 2023

Better product definition: Avoiding the 64 percent

Better product definition: Avoiding the 64 percent

by Nicole Pytel | Mar 24, 2023

North Star Myth Busting

North Star Myth Busting

by Nicole Pytel | Mar 24, 2023

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Firebrand is the brand awareness agency for AI companies. We make AI firms visible, discoverable and memorable to prospects, investors, talent and partners.

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Latest posts

Why Interactive Content Matters More Than Ever in the AI Era

Aug 20, 2025

Updated on 01/26/2026 The AI era has ushered in a new set of marketing rules. B2B buyers aren’t just consuming content that your brand puts out. They’re also actively using AI tools to shape their research journeys. The hard part for you? These tools determine if and...

Lessons Learned From 100 B2B Marketing Podcast Episodes

Aug 13, 2025

Our startup marketing podcast, FiredUp!, has just published its 100th episode. It’s a milestone. So beyond thanking our listeners, guests, and the amazing team behind the scenes, we wanted to share a few lessons learned from reaching triple digits. Let’s be clear:...

What is LLMs.txt and How Can It Boost Your GEO Efforts?

Aug 6, 2025

Updated on 01/26/2026 Large Language Models (LLMs) are rapidly growing as a new front end of search, powering AI assistants, chatbots, and search engine features that answer user queries directly instead of pointing to traditional links — and significantly changing...

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