Case Studies Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups

Make it make sense! Why your message isn’t landing, and how to fix it

Apr 29, 2025

Way back when the ‘web’ was still a novelty, I had a go-to principle for usability debates when developers, clients, or bosses wanted to do the wrong thing: “Don’t make me think” Coined by usability consultant Steve Krug in his bestselling book of...

GEO vs. AIO vs. LLMO – What Are We Calling This New Organic Optimization Strategy?

Apr 14, 2025

Ahoy, matey! We're entering uncharted waters — new lands where old maps are no longer accurate. Just as Magellan once sailed beyond the horizon, naming newly discovered routes as he went, today’s marketers are navigating the unknown frontier of AI-driven discovery. In...

From Zero to Soaring: How Startups Can Create a Content Marketing Strategy on the Fly

Apr 2, 2025

Nothing. That’s what I find in many early-stage startups’ content libraries when we first start working with them. It’s not their fault — many don’t have a full-time marketer, while others have a one-person band who’s frantically juggling content creation, social...

20% customer growth, 50% lower acquisition costs: How VirtueGraph™ created smarter targeting at scale

Hyatt Hotels leverages passwordless to reduce risk & elevate the guest experience

Contact center specialist Afni reduces cyber insurance premiums by 30% with YubiKeys

“We’ve Got a Thing for Green:” Redefining kate spade new york’s visual identity

Tech Unicorn Leverages Cyral to Support Devs, Secure Data, and Scale Growth

Make it make sense! Why your message isn’t landing, and how to fix it

GEO vs. AIO vs. LLMO – What Are We Calling This New Organic Optimization Strategy?

From Zero to Soaring: How Startups Can Create a Content Marketing Strategy on the Fly