Projects Archive - Page 13 of 21 - Firebrand — Brand Awareness Agency for B2B AI Companies.

It’s Go Time for GEO

Feb 11, 2026

We’re nearing a tipping point in AI Search from initial experimentation to robust implementation, and it’s time for savvy tech marketers to take note. I’ll admit to self-interest here since Firebrand sells Generative Engine Optimization services to get brands noticed...

What B2B Buyers Really Need from Your Content in 2026

Feb 4, 2026

The average B2B buying journey now takes 211 days, spans 76 touchpoints, and crosses nearly four different channels. Yet most content strategies are created as if buyers will read one blog post, download one asset, and book a demo. That assumption is quietly killing...

A Website Refresh Isn’t a Redesign: 5 Ways Brands Evolve Without Starting Over

Jan 28, 2026

At some point, every brand hits the same website moment. Nothing is broken. The content is still accurate. The site still works. It just doesn’t feel like you anymore. That’s usually when teams start talking about a redesign. But more often than not, starting over...

Securing telecommunications against modern cyber threats

How Pantone Keeps the Planet Colorful

The Munsell Color System – A Vibrant History and a Lasting Legacy

Pantone Earth Day Gift Guide

Accelerate Outcomes with the New Product Development Process

It’s Go Time for GEO

What B2B Buyers Really Need from Your Content in 2026

A Website Refresh Isn’t a Redesign: 5 Ways Brands Evolve Without Starting Over