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FIREBRAND IS A CONTENT MARKETING AGENCY
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We’re also a:
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Content is the lifeblood of any marketing program. But there’s not enough attention to go round. Most content is ignored.
Startups struggle to produce great content. They are resource-constrained. Subject matter experts don’t have the time, and can lack the skills to get the message across. That’s where Firebrand Communications can help.
Based in San Francisco, Firebrand is a content marketing agency that helps startups find their unique voice and perspective, then creates an editorial calendar of compelling content. This can be used for paid, earned, owned and shared programs, as well as directly in lead generation, sales and other promotional activities. This engine room of compelling content then feeds marketing programs to hit key business goals.
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CONTENT MARKETING SERVICES FOR STARTUPS.
As a content marketing agency specializing in tech and health tech startups, Firebrand focuses on core content programs:
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Firebrand’s content marketing activities include advertising copy, press material, blog posts, search-optimized web copy, marketing collateral, thought leadership articles and white papers among others.
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WHAT TYPES OF CONTENT MARKETING DO WE PROVIDE?
[/vc_column_text][vc_empty_space height=”50px”][vc_accordion style=”accordion”][vc_accordion_tab title=”Editorial” title_tag=”h3″ title_color=”#fa762b”][vc_column_text]Every brand wants to reach its audiences through press coverage. But a reporter isn’t there to carry your messages. Reconciling the needs of a journalist with a positive perception of your startup is the role of the PR team. Central to that is crisp, accurate and timely copy. That might include press releases, statements, quotes, bylined articles and opinion pieces. Or it could be a visual asset like an infographic or video. All of it must tell a story – your story.[/vc_column_text][/vc_accordion_tab][vc_accordion_tab title=”Search” title_tag=”h3″ title_color=”#fa762b”][vc_column_text]The best copy in the world is worthless if no-one reads it. Content must be found – and that means search engine optimization. But no-one wants to read terrible, bad, awful, ghastly, ugly, annoying copy stuffed with keywords. This Frankencopy doesn’t serve the user or ultimately your startup. Knowing how to optimize content for crawlers and readers, while staying on-brand is a balancing act. This might include search optimized web pages, anchor pages, glossary terms, blog posts and bylines. Let your copy rank highly when your audience is looking.[/vc_column_text][/vc_accordion_tab][vc_accordion_tab title=”Advertorial” title_tag=”h3″ title_color=”#fa762b”][vc_column_text]If you are paying to put your message in front of your audience, it needs to count. People are constantly exposed to advertising and adept at tuning it out. So yours needs to cut through. That means telling a story which resonates. Yes, ad copy needs to tell a story, just in a shorter format. Stories shape emotions and drive results. So whether it’s a banner ad, remarketing, search copy, or native advertorial, the copy must pack a punch. [/vc_column_text][/vc_accordion_tab][vc_accordion_tab title=”Educational” title_tag=”h3″ title_color=”#fa762b”][vc_column_text]Most startups by definition are innovating. That novelty needs to be understood by audiences if it’s to be embraced. Educational material can be tailored to the needs of each group along the adoption path (or sales funnel). From high level demand-gen explainers to specific implementation how-tos, transmitting key messages in a compact and compelling way is critical. This can include white papers, guides, sales material, slideshows, webinars and product collateral. Each must lead your audience down the path of understanding.[/vc_column_text][/vc_accordion_tab][vc_accordion_tab title=”Promotional” title_tag=”h3″ title_color=”#fa762b”][vc_column_text]It can take fifteen touches before a prospect takes action. During that time, your brand is building trust. Each encounter must reinforce the positive image the prospect has of the company. That needs consistently great copy. Whether it’s a drip email marketing program, a flyer, or newsletter, Firebrand can be your engine for impactful promotional copy.[/vc_column_text][/vc_accordion_tab][vc_accordion_tab title=”Social Media” title_tag=”h3″ title_color=”#fa762b”][vc_column_text]Anyone can tweet or post to a social network. Millions do each day. But only a few brands have a character which audiences are comfortable engaging with. That doesn’t need a stream of witty zingers, it just need to be approachable yet authoritative. We can help with the consistent, timely flow of social content. Programs which are proven, crafted in your voice.[/vc_column_text][/vc_accordion_tab][/vc_accordion][vc_empty_space height=”50px”][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”50px”][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column width=”1/4″][image_with_text image=”16393″]
Corporate, thought leadership and community comms for pioneer of Social VR.
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Thought leadership, web and SEO copy for leader in multicloud application services.
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Corporate, thought leadership and technical program for the leader in domestic sourcing and agile software development.
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Editorial, web and SEO copy for the developer of AI-powered litigation software.
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“Able to deliver content, strategy, and outreach
at the highest levels.”
Joey Pritikin, Co-CEO – Tascent
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WHAT MAKES US DIFFERENT?
Most agencies are disciplined, hard-working, and creative. Firebrand is no different. But that’s not why content marketing campaigns fail:
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- Lack of domain expertise
the team simply doesn’t ‘get it’ - Team churn
eroding knowledge and relearning lessons - Lack of senior involvement
placing too much pressure on junior staff - Lack of proactivity
not enough ideas or opportunities - Poor writing
leading to redrafts and a slow campaign
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- Experienced team
averaging over 15 years in the sector - Engaged culture
involuntary team churn in 2018 was zero - Hands-on
the senior team is involved on a daily basis - Results-oriented
we’ll drive the content calendar
- Award-winning copy
staffed with recognized journalists
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You can find out more about why we are different here. We’ve also put together a ‘Safe Start’ Pledge for new clients to ease the transition to a new firm, avoiding common pitfalls.
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LATEST CONTENT MARKETING POSTS.
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