Projects Archive - Page 6 of 21 - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups

2026 PPC Trends: What’s Changing (and What to Do About It)

Oct 29, 2025

It’s been two years since ChatGPT became open to the public, and one year since Google’s AI Overviews upended Search as we knew it. Next year is shaping up to be the moment when the rubber truly meets the road for PPC with creative direction, targeting, data...

Gated Content in the AI Era: What Still Works — and What Doesn’t

Oct 15, 2025

Updated on 01/26/2026 Your click-through rates are down. Your content isn’t converting like it used to. Buyers are forming opinions about your brand without ever visiting your website. If you feel like the rules of content marketing are changing faster than you can...

How to Remove Toxic Backlinks

Oct 8, 2025

Not all backlinks are your friends… some are downright toxic. Backlinks are like the friends who vouch for you at a party. They can boost your credibility and help you get noticed. But here’s the catch: not every friend is a good one. Toxic backlinks are the shady...

7 questions to determine if your idea is worth pursuing

CFOs: lowering your cyber insurance premiums depends on phishing-resistant MFA

How a Mature Employee Listening Strategy Drives Whole-Business Impact

Reimagining Small Business Lending: How to Turn Challenges into Opportunities

A Financial Fracture: Emburse’s New Research Reveals a Critical Need for Spend Control Reform

2026 PPC Trends: What’s Changing (and What to Do About It)

Gated Content in the AI Era: What Still Works — and What Doesn’t

How to Remove Toxic Backlinks