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Tech Marketing Predictions for 2026

Tech Marketing Predictions for 2026

by Morgan McLintic | Dec 3, 2025 | Blog, Business, Digital Marketing, Marketing, PR

It’s Predictions Season! Over the past few years, we’ve had a pretty good track record, and sparked some of our most popular podcast episodes. And spoiler alert, we got 85% of them right for 2025. Not bad. Let’s dive in for some tech marketing predictions for 2026: PR...
Leveraging Reddit for B2B: Turn Real Conversations into Competitive Advantage

Leveraging Reddit for B2B: Turn Real Conversations into Competitive Advantage

by Arman Khayyat | Nov 18, 2025 | Blog, Digital Marketing, Marketing

Updated on 01/26/2026 In a new zero-click age of saturated channels, the Reddit platform stands out uniquely as a venue for business-to-business (B2B) marketers. With highly specialised communities (subreddits), authentic peer-driven discussions, and a culture that...
Organic Search Visibility: Why It’s the New North Star for B2B Search Marketers

Organic Search Visibility: Why It’s the New North Star for B2B Search Marketers

by Alastair Nee | Nov 12, 2025 | Blog, Digital Marketing, Marketing

The last several months have been very volatile for the organic search world. Most marketers have noticed their organic search traffic slipping and are hearing tough questions from executives who think SEO strategy or performance is to blame. But the reality is bigger...
The Next Era of B2B Content Marketing: 6 Predictions for 2026

The Next Era of B2B Content Marketing: 6 Predictions for 2026

by Nicole Pytel | Nov 5, 2025 | Blog, Content, Marketing

2025 brought a flood of AI-generated blog posts, social posts, emails, website pages, and videos. Amid a surge of content for content’s sake, the gap between teams that simply create content and those that create impact has never been wider. As we look to 2026, the...
How to Rank in AI Overviews: 5 Tactics to Boost Your Visibility

How to Rank in AI Overviews: 5 Tactics to Boost Your Visibility

by Arman Khayyat | Oct 1, 2025 | Blog, Business, Digital Marketing, Marketing, SEO

Updated on 01/13/2026Google AI Overviews (AIOs) are now becoming more widely deployed and understood as a key pillar in AI search. First introduced in the rollout of Search Generative Experience (SGE), AIOs were initially tested out in primary search results in March...
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Latest posts

The Hidden Growth Channel Sitting on Your Leadership Team

Feb 25, 2026

Content will always be the foundation of B2B marketing. It’s how brands explain what they do, articulate their point of view, and support buyers throughout long, complex journeys. The challenge is that content no longer succeeds on quality alone. The environment it...

Zero-Click Marketing: 5 Winning Tactics When Nobody Clicks

Feb 18, 2026

The click is dying. And if you're a marketer, that likely brings a wave of anxiety.  For decades, the click was our north star, proof that our content worked, our messaging resonated, our strategy succeeded. We obsessed over click-through rates, celebrated traffic...

It’s Go Time for GEO

Feb 11, 2026

We’re nearing a tipping point in AI Search from initial experimentation to robust implementation, and it’s time for savvy tech marketers to take note.  I’ll admit to self-interest here since Firebrand sells Generative Engine Optimization services to get brands noticed...

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