Our audience insights service focuses on identifying the needs and perceptions of your target audience. We use these insights to develop messaging, narratives and content that resonate and inspire action. We use third party market research as well as a variety of analytics tools to create buyer personas and map influencers.
Messaging acts as a framework for all marketing communications. We’re skilled at simplifying complex product benefits into a compelling narrative. Our methodology involves weaving in compelling character-based stories to illustrate each message. This approach is designed to make any message more usable, impactful and memorable, driving real actions and changes.
Content is a vital element of every PR and marketing campaign. Our approach is to develop content with a human story at its heart. We translate those stories into a range of content forms, including articles, white papers, ebooks, slideshows, videos, blog posts, social posts and infographics. We work with skilled producers and designers to ensure the highest production quality. We have experience placing editorial, sponsored and co-branded content as well as using syndication platforms. All content maps closely back to target audience interests and, once in the field, is analyzed and optimized to ensure maximum results.
Modern public relations involves integrated communications over Paid, Earned, Owned and Shared channels. Firebrand takes a strategic approach to PR, developing a corporate brand narrative and compelling human stories which will resonate with each target audience. Overlaying the calendar of news events, is a series of themed creative programs aimed at driving business outcomes. Firebrand drives the PR process, implementing campaigns vigorously to get outsized results.
Building a profile for your executives is an essential aspect of marketing today. Credible, trusted, visionary executives have a tremendous impact on customer preference and brand valuation. We work closely with your executives to develop their profile. Our services include presentation and media coaching, personal narrative development, speaker placement, social media profile management and speech-writing.
Influencer relations encompasses media, analyst and social influencer relations. We have decades of experience in working with these groups to achieve needle-moving results. Our approach is highly targeted. We focus on the business press, trade media, bloggers, analysts, consultants, authors, reviewers or social luminaries most applicable to your audience. Our services include proactive outreach, rapid response, news, interviews, events, social engagement, media partnerships and co-branded promotions.
Firebrand also provides the following services:
- Agency selection – needs assessment, shortlisting, briefing, pitch process, scoping and selection.
- Communications audit – analysis of current performance, recommendations for next phase.
- Agency management training – commercial training and troubleshooting for agencies themselves.
- Interim marketing counsel – temporary in-house cover e.g. for maternity absences.
- Executive coaching – personal coaching for mid-level and senior managers.