DEEP DIVES How to Optimize Your Marketing Pipeline Making a splash with your marketing is hard enough. Why does proving that impact have to be just as hard? The value of marketing goes beyond mere numbers, but with pressure from the board, investors, and management...
DEEP DIVES From Logo to Legacy: Building a Startup Brand Identity That Lasts When you think about branding, what comes to mind? A sleek logo? A memorable color palette? Those are just the tip of the iceberg. As Kate Harris, Co-Founder and Creative Director of Siren,...
DEEP DIVES 2024 Tech Media Trends Breakdown: Tech Journalism Tips, and PR Strategies for Startups The media and PR landscape is constantly shifting, and staying ahead of the curve is essential for startup marketing. Our recent interview with PR veteran Sam...
DEEP DIVES The Future of Programmatic Advertising: AI, Privacy, and Strategy Programmatic advertising, once a niche area of digital advertising, is now a cornerstone of how brands reach their audiences. With automated ad buying, AI, and privacy changes at the...
DEEP DIVES Writing for Developers: How to Engage Them with Content Marketing Writing for developers can be a daunting task, especially for startup marketers trying to break into the technical space. We recently interviewed Eric Dietrich, CEO of Hit Subscribe, to...
