Social impact startups on the rise

Social impact startups on the rise

Media coverage and chatter about “Valley douchebags” have raised eyebrows about tech’s role in San Francisco. While some have inspired the stereotype, the spirit of altruism and social impact is actually alive and well throughout the tech ecosystem. We enjoyed...
Hiring our first team member

Hiring our first team member

I’m delighted that Maura Lafferty has agreed to join Firebrand. She previously worked with Grayling and ran her own agency. Maura was connected to me through a mutual friend (thanks Alison) and came armed with a business plan based on social impact. She’s bright,...
Five lessons from starting a new PR firm

Five lessons from starting a new PR firm

1. Jump and people will catch you I get asked which clients I took from my former agency, and the answer is – none. Non-solicits aside, it’s not the legacy I wanted after building the firm for 20 years. Plus ten points for moral rectitude, minus several hundred...